![]() Your ad is also eligible to appear when search queries are synonyms, or deemed relevant, to your keyword. For example, if you enter a keyword such as golf clubs, your ad will appear when a query contains golf and clubs in any order. You can specify one of the following for a keyword in a Yahoo! Japan engine account:īroad: Your ad appears when terms in your keyword appear, in any order, in a consumer's search query. Learn more about keyword match types on the Microsoft Advertising help. For example, if you sell bicycles, your ads would appear on pages that are about bicycles or cycling. Your ads are matched to webpages according to the relevance of your keywords, ad title, and description to the webpage content. Use broad match to expose your ads to a wider audience.Ĭontent: Triggers the display of your ad on relevant pages of the content network, but only if you have chosen to distribute your ad to the content network. ![]() You can specify one of the following for a keyword in a Microsoft Advertising engine account:īroad: Your ad appears when terms in your keyword appear, in any order, in a consumer's search query. With exact match, you may see fewer impressions but a higher click-through rate because your ad is shown to people who may be more interested in your product. For example, if you enter a keyword such as golf clubs, your ad will appear when there is a search for golf clubs, in this order, and without any other terms in the query. For example, if you enter a keyword such as golf clubs, your ad will appear when there is a search for golf clubs, in this order, and there may be other terms in the query.Įxact: The search query must exactly match your keyword. Phrase: Your ad appears when consumers search on the exact phrase and also when their search contains additional terms, as long as the keyword phrase is in exactly the same order. To learn more about the broad match modifier, including where it's available, visit the Google Ads Help Center. You implement the modifier by putting a plus symbol (+) directly in front of one or more words in a broad match keyword. This targeting feature lets you create keywords that have greater reach than phrase match, and more control than broad match. Search Ads 360 also supports Google's broad match modifier.Use broad match to expose your ads to a wider audience. ![]() broad: Your ad appears when terms in your keyword appear, in any order, in a consumer's search query.You can specify one of the following for a keyword in a Google Ads engine account: For example, you can specify that a keyword triggers an ad only if it exactly matches a search query, or that a keyword triggers an ad if it matches the query or any synonyms of the query. Keyword match types help control which searches can trigger your ad. ![]()
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